What Is Moschino Perfume?

Moschino is an Italian luxury fashion house founded in Milan in 1983 by Franco Moschino, and its fragrances — produced since 1987 by the Italian licensee EuroItalia — are among the most collectible in perfumery because the bottles are shaped like ordinary objects rather than luxury flacons. A red-and-black cartoon silhouette, a teddy bear, a window-cleaner spray: Moschino turned the perfume bottle into a joke about the fashion industry, and collectors have been buying the punchline ever since.

Because the house rotates its scents constantly and retires older editions, early Moschino perfume has become a vintage category in its own right: the 1987 debut, the 1995 Cheap and Chic and the 2013 Chic Petals are the editions collectors ask for most, and original-formula bottles are steadily harder to find.

A Short History of the House of Moschino

Franco Moschino (27 February 1950 – 18 September 1994) was born in Abbiategrasso, about 22 km from Milan. He trained as a painter and, from 1971, drew publicity campaigns for the Italian ready-to-wear houses produced by Giorgio Armani, including Beged-Or and Genny, before a spell at Cadette. In 1983 he founded his own company, Moonshadow S.p.A., and showed his first Moschino collection; a Milan boutique followed quickly, and menswear arrived in 1986. His designs mocked fashion's elitism with wit rather than reverence — the slogan T-shirt, the teddy bear, the olive motif, the heart.

The house added a lower-priced diffusion line, Cheap and Chic, in 1988, and its first fragrance — Moschino for women, a spicy oriental with a bottle by Pierre Dinand — in 1987. Franco Moschino died of a heart attack in September 1994; his close collaborator Rossella Jardini led the studio until 2013, when Jeremy Scott took over as creative director and gave the house its teddy-bear era (Toy, 2014) and its cult window-cleaner bottle (Fresh Couture, 2015). Adrian Appiolaza is creative director today.

Why Moschino's "Object Bottles" Are Collectible

Moschino's designers returned again and again to Olive Oyl — Popeye's cartoon girlfriend — as a bottle subject: her image has appeared on the house's scarves and clothing as well as on several versions of the Cheap and Chic flacon. The 1995 bottle, designed by Atelier Dinand with Christian Jauffret, reads as her dress: red and black, a white collar, and a black cap standing in for her hair. Later editions went further — a teddy bear whose head unscrews to reveal the spray (Toy, 2014), and a Windex-style spray bottle (Fresh Couture, 2015) that remains one of the most recognisable — and most faked — perfume packages of the 2010s.

Top 5 Moschino Perfumes Every Collector Should Know

1. Moschino (1987) — the debut women's scent, a spicy oriental by the house's first licensee EuroItalia, with a Pierre Dinand bottle. Galbanum, honeysuckle and freesia open over a carnation-nutmeg-pepper heart, drying down to amber, vanilla and musk. Long discontinued; the original 1980s batches are the collector target.
2. Cheap and Chic (1995) — the Olive Oyl bottle and a bright floral-fresh accord: yuzu, bergamot, petitgrain and rosewood over cyclamen, jasmine, peony, violet and dog rose, resting on musk, sandalwood, ambergris, iris, tonka and vanilla. The most collected Moschino perfume in Europe.
3. Cheap and Chic Chic Petals (2013) — composed by Guillaume Flavigny. Pomegranate, wild strawberry and ginger over water lily, gardenia and red orchid, with musk, hinoki wood and Italian iris underneath, in a bright red bottle scattered with white flowers.
4. Moschino pour Homme (1990) and later Uomo? — the men's side of the house, and the reason "Moschino pour Homme" boxes still carry a premium in Asia.
5. Toy (2014) / Toy 2 (2018) / Toy Boy (2019) — Jeremy Scott's teddy-bear bottles. Modern, but already collected as design objects; the original Toy shipped with a T-shirt reading "THIS IS NOT A MOSCHINO TOY."

Worth hunting beyond that: Cheap and Chic I Love Love, Hippy Fizz, Light Clouds, So Real, Glamour and Pink Bouquet — the flankers are where Moschino's discontinued stock is deepest, and where prices are still reasonable.

Moschino Perfume Available at TrendyGround

We stock vintage and discontinued Moschino in sealed and full condition, with every bottle photographed as it arrives and authenticity checked against the EuroItalia licensee markings before it goes live. We have been selling authentic fragrance online for more than fifteen years.

• Cheap and Chic Eau de Toilette, 100 ml — $54. The iconic Olive Oyl presentation: red-to-black bottle with black cap, in the red and black box printed with the white heart. View this bottle →
• Cheap and Chic Chic Petals Eau de Toilette, 100 ml — $122. The 2013 flanker in its bright red bottle with white floral print; 100 ml, 3.4 fl. oz. View this bottle →
• Moschino miniatures set, from $19. Nine 4.5–7.5 ml minis from the Cheap and Chic family — including Toujours Glamour, UOMO?, Hippy Fizz, Light Clouds and Glamour — ideal for sampling the house without committing to a full size. View the set →
• Sealed Moschino Eau de Toilette, 25 ml — $39. A factory-sealed 25 ml (0.8 fl. oz.) spray in the house's gold presentation box, marked "Eau de Toilette Natural Spray", Made in Italy by EuroItalia Srl, Novara. View this bottle →

Fragrance	Year	Family	Status
Moschino (women)	1987	Spicy oriental	Discontinued
Moschino pour Homme	1990	Woody aromatic	Discontinued
Cheap and Chic	1995	Floral fresh	Original formula retired
Cheap and Chic Chic Petals	2013	Floral fruity	Limited distribution
Toy / Toy 2 / Toy Boy	2014–2019	Varied	In production

How to Authenticate Vintage Moschino Perfume

• Check the licensee. Moschino fragrance boxes should name EuroItalia (EuroItalia Srl, Novara, Italy) and "Made in Italy". EuroItalia has held the licence since 1987, so its name on a box is consistent with any age of bottle — its absence is a warning.
• Match the codes. Compare the batch or reference code on the box with the one on the bottle or the base label. Mismatched codes usually mean a box has been paired to a different bottle.
• Read the volume in two units. Genuine Moschino printings give both millilitres and fluid ounces (for example "0.8 FL.OZ. 25 ml" or "3.4 US FL.OZ. 100 ml"); clear, evenly printed dual units are a good sign, askew or smudged units are not.
• Inspect the object itself. The Olive Oyl cap is a solid black moulded piece, not a cheap sleeved sticker; the heart on the Cheap and Chic box is crisp white with clean gold lettering. On the later Toy bottles, the bear's head should unscrew smoothly and seat flush.
• Expect age, not damage. A 1980s or 1990s bottle may show a slightly amber juice and a dulled box; that is normal. Cloudy juice, an oily film or a corroded crimp collar is not.
• Be cautious with Fresh Couture and Toy. Both have been heavily counterfeited. On Fresh Couture, the trigger should feel stiff and precise with clean moulded lettering; fakes typically show soft plastic and a wobbly nozzle.

Frequently Asked Questions About Moschino Perfume

Is Moschino perfume discontinued?

The house still sells fragrance, but many of its most famous scents are not. Moschino for women (1987), Moschino pour Homme (1990) and the original Cheap and Chic (1995) are long out of production, and flankers such as Chic Petals (2013), Hippy Fizz and Light Clouds had short runs. Anything from those lines you find new is old stock or remaining dealer inventory.

What does Cheap and Chic smell like?

Cheap and Chic is a bright floral-fresh scent: yuzu, bergamot, petitgrain and rosewood on top, a floral heart of cyclamen, jasmine, peony, violet and dog rose, and a soft base of musk, sandalwood, ambergris, iris, tonka bean and vanilla. It is far more elegant than its joke-shop bottle suggests — which is exactly the point.

Which Moschino bottles are the most collectible?

The 1995 Cheap and Chic Olive Oyl bottle is the house's signature collectible, followed by the 1987 Pierre Dinand flacon and the Jeremy Scott teddy-bear bottles (Toy, 2014 onwards). Sealed Cheap and Chic and full Chic Petals bottles in 100 ml hold their value best.

Where can I buy authentic vintage Moschino perfume?

Buy from a seller who photographs the actual bottle you will receive, lists the volume and concentration in both ml and fl.oz., and can describe the EuroItalia markings on the box. TrendyGround stocks discontinued Moschino and ships to the United States, Canada, Australia and the United Kingdom.